MAX HOURIGAN, M.A.

VP, Business Operations & Executive Director

LinkedIn

About

Highly accomplished executive with extensive experience in strategic planning, business operations, and revenue optimization within financial services, logistics, and CPG sectors. Proven leader in driving large-scale improvements, leveraging data analytics and AI to deliver substantial cost savings, revenue growth, and operational efficiencies across global enterprises. Adept at leading cross-functional teams and providing executive-level strategic guidance to achieve critical business objectives.

Work Experience

Executive Director, Senior Lead Strategy & Planning Consultant

WELLS FARGO

Sep 2024 - Present

Charlotte, NC, US

Leads strategic planning for the Enterprise Complaints and Remediations (ECR) organization, impacting operations across Wells Fargo's workforce of over 230,000 employees and serving 64 million customers worldwide.

  • Drove enterprise-wide improvements by developing and tracking 24 multi-year strategic priorities, collaborating with senior leadership, resulting in $87 million in cost savings.
  • Oversaw the preparation and strategic alignment of 33 executive reports for the Operating Committee, Board of Directors, and regulators.
  • Orchestrated proactive plans for 6 business-critical initiatives, delivering over $10 million in cost savings upon execution.
  • Provides executive-level strategic consulting and resolution strategies for complex, high-impact customer issues, potentially affecting millions of customer accounts.

VP, Business Operations & Revenue Management (Pricing)

NOLAN TRANSPORTATION GROUP

Feb 2022 - May 2024

Atlanta, GA, US

Led business operations and revenue management for a $5B+ organization.

  • Captured $186 million in contractual gross revenue by leveraging machine learning and AI for in-depth cost analysis and revenue optimization.
  • Implemented AI-driven dynamic pricing strategies for over 1 million shipments, valued at $1.5 billion, enhancing operational efficiency.
  • Developed and managed 85 Objectives and Key Results (OKRs) across 10 departments, aligning business objectives with operational execution.
  • Distributed weekly and quarterly market insights to over 2,000 employees, improving organizational knowledge and decision-making.

Chief of Staff to the President

NOLAN TRANSPORTATION GROUP

Nov 2020 - Feb 2022

Atlanta, GA, US

Served as Chief of Staff, leading strategic planning and integration initiatives to drive significant financial and operational improvements.

  • Achieved 200% EBITDA against plan by leading the strategic planning process for the executive leadership team.
  • Generated $3.5 million in new revenue through the innovation and launch of a new product offering and go-to-market strategy.
  • Unified $15 billion in transportation revenue by spearheading the post-merger integration of three distinct business units.

Director of Operations

DIVERSIFIED AUTOMOTIVE, INC.

Jun 2017 - Nov 2020

Boston, MA, US

Directed operational assets including production, logistics, and transportation, focusing on delivering customized vehicles to precise customer specifications.

  • Ensured 100% customer satisfaction and zero defects by meticulously overseeing vehicle customization to exact customer specifications.
  • Increased operational velocity by 63% while upholding high customer service standards, leveraging comprehensive financial and operational models.
  • Generated $10 million in revenue by strategically optimizing employee and resource allocation and improving customer response times.

Supply Chain Operations Supervisor

PEPSICO

Sep 2016 - Jun 2017

Piscataway, NJ, US

Managed and coached warehouse teams to efficiently execute operational tasks at Pepsi's busiest CPG facility.

  • Increased warehouse productivity by 10% within 3 months, resulting in $21,000 in cost savings.
  • Optimized Warehouse Management System (WMS) inventory and staffing KPIs, yielding $110,000 in year-to-date labor savings.
  • Led targeted improvements in operational efficiency, cost reduction, and reliability.

Operations Manager

UNION PACIFIC RAILROAD

Sep 2014 - Aug 2016

Midwest, US

Developed and managed a transportation plan across 100+ miles to achieve business objectives while balancing budgetary constraints and service variability.

  • Managed a comprehensive transportation plan spanning over 100 miles, consistently achieving business objectives.
  • Empowered a unionized workforce of 90 employees to exceed 11 out of 12 key performance indicators (KPIs).

Education

Pricing Strategy

UNIVERSITY OF VIRGINIA

Jan 2022 - Dec 2022

Remote, US

Courses

  • Price Elasticity Modeling and Analysis
  • Cost and Economics in Pricing Strategy

Business Strategy, Competitive Advantage

UNIVERSITY OF PENNSYLVANIA, WHARTON ONLINE

Jan 2021 - Dec 2021

Remote, US

Courses

  • Strategic Management

Transportation and Logistics Management

AMERICAN MILITARY UNIVERSITY

3.77

Jan 2019 - Dec 2019

Remote, US

Political Science

AUBURN UNIVERSITY

3.65

Jan 2013 - Dec 2013

Auburn, AL, US

Certificates

Cost and Economics in Pricing Strategy

University of Virginia

Dec 2022

Strategic Management: Business Strategy, Competitive Advantage

University of Pennsylvania, Wharton Online

Dec 2021

Projects

Managing Partner, Cloverlytics LLC

May 2024 - Sep 2024

Lead a data-driven consulting and leadership development firm, guiding high-level decision-making for clients through strategic market analysis and technology evaluations.

Brigade Plans Officer

Apr 2009 - Oct 2022

Conducted strategic long-range planning for a 3,000+ soldier Infantry Brigade Combat Team, previously holding various leadership roles including Company Commander and Executive Officer.

Skills

Strategic Planning

  • Strategic Initiatives
  • Business Strategy
  • Organizational Alignment
  • OKRs
  • Market Analysis

Operations Management

  • Operational Efficiency
  • Process Improvement
  • Logistics
  • Supply Chain Management
  • Warehouse Management Systems (WMS)
  • Transportation Planning
  • KPI Management

Revenue Optimization

  • Pricing Strategy
  • Revenue Growth
  • Cost Savings
  • Financial Modeling
  • P&L Management
  • EBITDA

Leadership & Team Management

  • Executive Leadership
  • Team Leadership
  • Cross-functional Collaboration
  • Mentorship
  • Talent Development
  • Change Management

Data Analytics & Technology

  • Machine Learning
  • Artificial Intelligence (AI)
  • Data-Driven Decision Making
  • Vendor Analysis
  • Software Implementation
  • Market Insights

Customer Relations

  • Customer Satisfaction
  • Customer Engagement
  • Issue Resolution
  • RFP Responses

Project Management

  • Program Management
  • Initiative Execution
  • Deadline Management
  • Resource Allocation